大家好：

我是雅真老師的最愛--柔柔，
請多多指教。

Dear All,

Here is an example of Rokeach's theory of influencing other people's beliefs. This is not an advertising webpage. Rather, it is an environment-care webpage which tells people not to purchase a certain kind of vehicle-SUV(Sport Utility Vehicle). I know it does not conform to the most common combination of Type E beliefs with Type B- beliefs which associate people's inconsequential beliefs to those of the negative self-conceptions used by professional persuaders such as advertisors.
In my opinion, this webpage combines Type E beliefs with Type D beliefs because by giving numbers and statistics from the authorities, it informs you how harmful SUVs are to our environment. Also, I think it appeals to the Type B+ beliefs. By buying a cleaner car, you protect the earth, and thus you become a better man doing something beneficial to our world. Please let me know if I made any misinterpretations.
I have been concerned about the environmental issues. I strongly agree with what is presented in this webpage. That is why I take it as my example.
http://www.suv.org/environ.html